Van Etten & Co. is a boutique real estate firm led by Pinehurst Broker in Charge Lori Van Etten. We help buyers and sellers throughout Pinehurst, Southern Pines, Aberdeen and Moore County navigate real estate with calm guidance, thoughtful preparation and highly personal care.

We take the time to truly understand what matters most to you & often recognizing your needs and preferences before you can fully put them into words. With patience, strong organization, thoughtful communication, and trusted guidance, we simplify the process so you always feel supported and confident in your decisions.

As a military spouse-owned firm, we proudly serve those who serve & and we understand the unique challenges of relocation and sight unseen purchases. We’re also passionate about guiding first-time buyers who are navigating this process for the very first time. For sellers, we offer hands on support with staging and home preparation, ensuring your home shines and makes the best possible impression.

Our clients are never treated as just a transaction. You can expect honesty, attention to detail, and a level of service that makes you feel like our only client… because your story and your home deserve nothing less.

Rooted in faith, relationships, and integrity, we combine expertise with heart & helping you step into your next chapter with clarity, confidence, and excitement for what comes next.